To the extent permissible by law, the Bank shall not be responsible for any damage or losses incurred or suffered by you arising out of or in connection with your use of the link. You use or follow this link at your own risk. The Bank does not have any control (editorial or otherwise) over the linked third party website and is not in any way responsible for the contents available therein. The provision of the hyperlink does not constitute endorsement, recommendation, approval, warranty or representation, express or implied, by the Bank of any third party or the hypertext link, product, service or information contained or available therein. The hyperlink is provided for your convenience and presented for information purposes only. Rajamannar (Raja) had transformed the firms marketing by using unique experiences, digital technology, and social media to. Mastercard says as a fellow global leader in their respective industry, Spotify is committed to lifting up and supporting emerging artists and will provide an even larger platform for them to connect with a robust global audience of listeners and fans.This hyperlink will bring to you to another website on the Internet, which is published and operated by a third party which is not owned, controlled or affiliated with or in any way related to Standard Chartered Bank (Hong Kong) Limited or any member of Standard Chartered Group ( the "Bank"). The company says Spotify is the world's most popular audio platform with 422 million users across 183 markets and Mastercard's exclusive launch partner.
Mastercard says it has a longstanding relationship with the music industry through its Priceless platform and works with artists like Jennifer Hudson, SZA and others. The album will feature tracks from up-and-coming artists, including Michael Rice (United Kingdom), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/USA), Raees (Algeria), Tejas (India), Nadine Randle (United Kingdom/Sweden), Tania (Australia), Elle B. The company says each artist was tasked with incorporating the brand's melody into their song, demonstrating how audio branding can be used innovatively. Mastercard collaborated closely with executive producer Niclas Molinder to find artists who span a variety of cultures, languages and genres - a core element of the album's identity. He says this will help these talented performers become recognized on a global scale. "Providing platforms, tools, and connections for creators to pursue their passions opens doors for countless artists to break into an industry that is often impenetrable."ījörn Ulvaeus of ABBA, a co-founder of Sessions, a platform empowering music creators and a Beatclub partner, says Mastercard's one-of-a-kind album and Beatclub partnership shines a light on supporting emerging artists and creators. "Together we're elevating emerging artists through the power of music and mentorship," he says. Timbaland says the partnership is a natural fit given Mastercard and Beatclub's mutual goal of supporting artists and the industry. "From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of! We hope others will enjoy these songs as much as we do," he says.Īs part of the Beatclub collaboration, Mastercard will purchase and provide one-year memberships to the Beatclub platform to hundreds of up-and-coming creators from disenfranchised communities. Mastercard's healthcare chief marketing and communications officer and president Raja Rajamannar says the first-ever album featuring the original work of 10 rising artists takes the company's innovative sonic branding approach to a higher, unmatched level. The company says Timbaland mentored up-and-coming Beatclub music creators as they remixed two standout tracks.
Mastercard joined forces with acclaimed producer Timbaland's Beatclub music creator platform. The album is available first on Spotify and then on other streaming platforms, and each song incorporates the melody of Mastercard's brand sound. In her role as EVP for Sustainability, she is responsible for the development and implementation of the environmental, social and governance strategy across.
Mastercard's music album Priceless has been unveiled at the Cannes Lions Festival of Creativity and features 10 songs by 10 artists worldwide.
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