Some come with ready-to-use creation programs that enable an organization to develop a powerful video email marketing campaign. One of the main reasons why marketers rarely use videos is the lack of enough content to share or skills to make a worthy product.Ĭurrently, several courses support video editing and creation. Hence, ensure that you create a great thumbnail for your video to generate more traffic for you.īenefits Of Using Video In Email Marketing If you find it captivating enough to click on it, that’s an effective marketing strategy. This works well with smaller pages and also enables viewers to see only what interests them.įor example, while watching a video you may notice a thumbnail that fascinates you. The good thing is that you can click on the image and expand it to view it better. In a compact size, marketers find it easier to scan and systemize videos. On the other hand, thumbnails refer to reduced versions of videos or images. When that happens, the platform sends a link to the video to notify you of the stumbling block. In most cases, email servers presume video tags as spam material and block them. So, ensure that you confirm if your email subscribers support the strategy. Note that not every email service provider acknowledges embedded videos. Since the platform allows modification of web pages, it is an effective strategy to restructure and present your videos. When adding an embedded video, use HTML5 programming language. Thus, strive to make them two minutes long or less. If you manage to create credible videos, your content may get popular as you improve the brand image as well.Īlways remember that your online audience may not have all the time to view a lengthy video. When you embed your videos, they play the same role as backlinks.Īs a result, they enable your videos to rank better on SEO and attract more traffic. In an SEO-oriented market, embedded videos strategy should be at the top of your top of the list. You can either embed video in email or use a video thumbnail visual.Įmbedded video is the process of hosting a video at a different location and then linking to it.įor instance, you may host your video on YouTube, but end up viewing it on a WordPress website. There are two main techniques that you can use to add video to emails. Therefore, this approach is far much better than the normal text hyperlink. This comes as an extra benefit to your subscribers as they get a chance to sample your video. That way, the image acts as a link that leads the audience to a landing page. Inserting a static image may get complicated to some marketers.īut you can include a visual that resembles videos and then add a play button.
Video email marketing is a strategy that uses static images, GIFs, and embedded videos to enhance subscriber engagements. In reality, it refers to including videos in an organization’s email campaign.
Using video in email marketing is not an entirely new strategy in the industry. Join me as I discuss how to add video in your emails, ways of optimizing your video title, and the immense advantages surrounding it all. There are various ways to share your video content in the market. That depicts a huge growth within five years which also translates to more audience watching promotional videos.Įxperts have said that watching a video about a product may sway at least 64% of the audience into buying it.Īs we start a new decade, there is a higher chance of people spending more time watching videos. Source: Web NerdsĪ similar analysis in 2015 reported a 78% usage of video for promotional purposes. In a study done in the year 2020, 92% of marketers confirmed they were using video in marketing strategies. The major reason behind the success is the video’s capability to capture the viewer’s attention instantly.Īdditionally, video production is able to condense long content into digestible segments to the audience. Probably, the market is not yet aware of the abundance of benefits in this venture.
Video email marketing remains one of the most effective options, yet rarely used by marketers. Years later, with an influx of affordable and accessible video tools, the industry continues to thrive. This article will talk about the benefits of video email marketing and how you can add videos into your emails.Īs the world witnesses, a steady revolution of online marketing strategies, video popularity follows suit.Ĭlose to a decade ago, it was a costly and complicated affair to produce any type of video. Video email marketing is one of the most effective yet underutilized strategies.
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